The Growth of BLACKDEER: From Outdoor Beginnings to Professional Excellence

When BLACKDEER was founded over a decade ago, the outdoor landscape in China was still in its early stages. Camping was far from mainstream — it was unfamiliar, even misunderstood. Few people knew the difference between car camping and long-distance trekking, and high-altitude expeditions felt like distant dreams reserved for only the most extreme adventurers.

At that time, our mission was clear: to bring more people closer to nature.

We started by designing practical, approachable gear for self-driving trips, family outings, and casual weekend escapes. Our tents, tables, cookware, and chairs were made to be user-friendly and durable — tools that helped beginners fall in love with the outdoors. We focused on comfort, ease of use, and the spirit of shared moments under open skies.

As outdoor culture began to take root across the country, we saw more families camping, more young people exploring, and more curiosity about the natural world. Through this growth, BLACKDEER became a trusted companion to tens of thousands of outdoor newcomers.

But we didn’t stop there.

With time, the outdoor market in China began to mature. Users started looking beyond comfort — they wanted performance. They sought gear that could keep up with more ambitious plans: extended hikes, backcountry adventures, and high-altitude challenges.

At BLACKDEER, we saw this shift not as a challenge, but as an opportunity — a natural next step in our journey.

Drawing from years of product design and field testing, we began upgrading our gear — from material choices to structural engineering. We invested in advanced research, sought out the best suppliers, and refined our understanding of what high-performance outdoor gear truly requires.

In 2023, we took a major step forward by partnering with DAC, a global leader in high-end structural components and fasteners used in professional mountaineering equipment. Together, we developed new-generation gear designed to withstand the demands of extreme environments — without sacrificing weight, usability, or comfort.

This was not a departure from who we are — it was a continuation of the same path we’ve always walked. From beginner-friendly camping to advanced technical equipment, BLACKDEER has grown with its users, step by step.

Today, we are proud to offer a product line that spans a wide spectrum of outdoor needs — from weekend leisure to high-performance expeditions. Whether you're cooking beside your car in a quiet forest or setting up camp above the treeline, our mission remains the same: to support your journey with gear that is trustworthy, functional, and built to last.

Looking ahead, we will continue to refine our craft, deepen our partnerships, and explore new possibilities in outdoor gear innovation. Because to us, growth is not about changing direction — it’s about growing deeper roots and reaching higher peaks.

BLACKDEER — Evolving with Adventure. Built for Every Journey.